A constructive approach

The Ethics Council of the Alcoholic Beverage Industry in Quebec does not assume the role of censor. It has deliberately adopted an educational approach whereby individuals or organizations named in a complaint are not “charged” with an offence, but rather encouraged to reflect on their commercial practices. The Council supports and contributes to that process of reflection.


Annual Report

View all

Request for advance opinion 

The Ethics Council invites advertisers in the alcoholic beverage industry to submit advertising and promotion campaigns and activities on the internet and social media before they are made public, in order to obtain the Council’s opinion on the campaign’s compliance with the Code of Ethics.

Contact us

The Ethics Council offers the public a user-friendly means to file a complaint when there has been a failure to comply with the Code of Ethics, or to report a positive initiative or best practice on the part of an industry member. Simply fill in one of the forms below.